Naturally, companies with diversified workforce enjoy certain business advantages. The world in which we live, act and work is becoming increasingly complex. A variety of different perspectives is necessary to understand a problem holistically – whether in development, production, or sales.
Companies that reflect the demographics of their customers and their home countries in their own workforce are also more successful. They have a greater understanding of target groups from the respective cultures and often maintain a more trusting relationship with their customers.
Each person looks at a particular issue through their own lens and allows their experience, history, and worldview to flow into the problem-solving process. Individual competencies, characteristics and cultural backgrounds are then harnessed to solve new challenges. “When people from different backgrounds come together and work on a solution, they can learn from one another and complement each other,” says Prager. “This is when real innovation occurs.”