By 2009, Gala had grown in this way to become the number two among Indian cleaning manufacturers. And with its values, it was predestined for a joint venture with Freudenberg. Jatin: "When we first heard about the Freudenberg Guiding Principles, which were very similar to our values, we knew we had found the right strategic partner with whom we wanted to grow further together and realize our vision. Our entrepreneurial dream got wings with the trusted partner in FHCS. The company now has an annual turnover of around 50 million euros, which it aims to double before the end of the decade.
Our goal is to reach the growing Indian middle class, which promises financial success but also means an enormous logistical challenge.
Henrik Sternberg, Regional Vice President Asia Pacific Consumer at FHCS
"Our goal is to reach the growing Indian middle class, which promises financial success but also means an enormous logistical challenge," explains Henrik Sternberg, Regional Vice President Asia Pacific Consumer at FHCS. Innovative products developed especially for Indian consumers, such as the No Dust Broom, should help. The business also benefits from innovations from Weinheim: in cooperation between product and marketing experts from India and Weinheim, a version of the spin mop system TURBO – a worldwide bestseller – was developed, which is specially designed to meet the requirements of Indian consumers. Today, the Gala TURBO is winning the hearts of Indian consumers. In addition to setting up a strategic innovation process, other challenges that Gala is now mastering skillfully thanks to Freudenberg's know-how include topics such as financial controlling, occupational health and safety, manufacturing excellence or LEAN processes. In return, FHCS benefits from the agility of its Indian colleagues. "The Indian team is not afraid to tackle things and maybe fail at first but quickly adjust and find a way," Sternberg continues. "There is a level of joy and fun in the joint work here that we could further benefit from in other areas of the business."