To this end, GMDC is transferring the import and sales of Vileda products in all its countries to distribution partners. These partners already have well-established business relationships with the most important retail channels, including – depending on the country –- hypermarkets and supermarkets as well as DIY and drug stores, discounters, cash & carry markets and online platforms. The partners then take over tasks such as order processing, category management and on-site promotions. Finding suitable partners is not easy, however, as Thomas Haneke, Director Business Development, testifies: "Every new country is like a blank canvas for us. First of all, we look for distributors and hold numerous talks. Once we have found a suitable partner and convinced him of our merits, we can in most cases benefit from his well-developed network." The most important thing here is a lot of tact, as Thomas continues. "We have to deal differently with distributors in the Middle East than with partners in Africa or South America." The cleaning habits in the individual countries and the needs of the end customers are also different. But for Katrin Paare, that is precisely the attraction of her work. "For us, that means always adjusting and adapting to a country anew”, says the GMDC Marketing Director. It's an exciting challenge, because we are always building business from nothing. With us, everyone can still make a personal difference and develop further in terms of their tasks and within our organization."