In contrast, Freudenberg Home and Cleaning Solutions (FHCS) focuses on Instagram, Facebook and TikTok to reach end customers. This makes the Business Group one of the few exceptions within Freudenberg.
“To anchor our brand messages with consumers and convince them of our products, we focus on paid media campaigns,” says Corinna Conen, Manager of Digital Brand Engagement at FHCS. This includes working with authentic influencers who can convincingly portray the advantages of Vileda products, she adds.
Conen is certain that social media will still be a ‘constant companion’ in the future: “Digital media use will continue to grow which is why, to reach our end customers, we shall keep using social media along with other media channels.”