DIALOG 2021 – 450 senior managers, one assignment: Take a conference, usually held in-person every three years, and organize it digitally without changing its character. Basically, “Mission Impossible.” But in partnership with the Komm.Passion agency, Freudenberg did just that. Together, they won the International German PR Award, presented last week. The award, one of the most important in Germany, recognizes outstanding communication projects in various categories.
Freudenberg’s “Mission Impossible” impressed the 30-strong jury in the “Internal Communication” category, outperforming the competition in the final round that included Swiss Life, o2 Telefónica, and the Zurich Gruppe.