However, to secure the benefits of early market entry, quick solutions are needed. With Design Thinking Sprints, R&D has a still young but effective innovation method at its disposal for this purpose. It can be used to outline a problem and develop an initial, user-centric product in just five days. "With our knowledge from market studies, we wanted to take a closer look at four issues in this sprint: Pet hair removal, fast and wet mess removal, odor removal and products for pet care and hygiene," says Uwe Dingert R&D Director Innovation Front End. "Our goal was to understand where the shoe really pinches pet owners and what exactly they want for their pet and household hygiene. In the process, we learned interesting things, such as that it's not necessarily the animal itself that smells unpleasant, but the food. Or that washing machines merely distribute the pet hair on the clothes, but don't necessarily wash it out. Problems we weren't aware of in that way."